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The Art & Craft of

Profitable Client Acquisition

The Art & Craft of

Profitable Client Acquisition

Learn from Michael Alaniz, Founder of Local Loop Marketing and Alaniz Digital Partners
– a digital marketing agency in Southern California.

Learn from Michael Alaniz, Founder of Local Loop Marketing and Alaniz Digital Partners – a digital marketing agency in Southern California.

Client Converters Focus on the Following 3 Pillars:

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principles

POSITION

STRATEGY

PRINCIPLES:

Marketing platforms come and go and will always evolve.  This is why successful marketing should be built on timeless principles that can be applied across any niche or platform.

the principles we focus on:

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Audience + offer + message must be congruent

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Target smaller market subsets instead of trying to capture a percentage of a large market

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Implementation is more important than Perfection

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Without implementation what you're learning is just entertainment and a distraction

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Leverage current success before chasing new opportunities

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The only opinion that matters is your target market

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Know what your target markets needs, wants and fears

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True education is IMPLEMENTATION

without implementation, what you’re learning is just entertainment and distraction.

POSITIONING:

Your business should not compete.

You must find a position that allows your target market to quickly understand what you do – and that it’s specific for them.

STRATEGY:

Marketing platforms come and go and will always evolve.  This is why successful marketing should be built on timeless principles that can be applied across any niche or platform.

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IDENTIFY

Identify what you are trying to accomplish and what you have to work with. Put together a short term plan to accomplish within 15 days – 30 days).
3

TEST

Implement your plan.

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REFINE

Review your results and identify how you can improve. Then repeat the process of identify, test, refine.

Here are our fast action steps for getting things moving towards the goal line.

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PERSONAL INVENTORY

Understand where you’re at. What’s working, what’s not working and what assets do you have to work with.
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MARKET INVENTORY

Understand your current customer base. Who must you NOT work with anymore. Who must you START working with?
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DEFINE OBJECTIVES

You must define your objectives in a concise manner.
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REVIEW YOUR OBJECTIVES & INVENTORY

Based on what you see – identify the priorities that MUST be done in the next 15 days.
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HIT THAT GOAL

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RE-REVIEW OBJECTIVES

Review your Objectives and identify what must be done in the next 30 days.
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REPEAT & EVALUATE

Repeat & Continue to evaluate your progress. See how you can optimize and improve.
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TAKE RESPONSIBILITY

Take FULL responsibility for accomplishing your goals. Do not delegate responsibility.

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